Case Study: AdvantEdge Workspaces (2023-2024)
Client Overview
AdvantEdge Workspaces is the leading provider of flexible office spaces, meeting rooms, and virtual office solutions in downtown Washington, D.C., and Chevy Chase, D.C.
Details
Known for its cutting-edge services, AdvantEdge became the first location in the U.S. to offer Virtual Coworking, a novel solution for remote professionals that blends the benefits of coworking with complete flexibility.
Challenge
Details
High cost per click (CPC) and poor Google Ads performance due to a slow website and suboptimal content strategy.
A lack of engagement across social media channels and underutilized blog content.
High cost per lead (CPL) in PPC campaigns, with previous strategies delivering minimal ROI.
Adding to these challenges was the need to withstand and adapt to several major Google algorithm updates during the period, which impacted results.
Our Approach
Speed Optimization
Critical backend optimizations to improve page load times and comply with Google’s Core Web Vitals.
Website Speed Optimization: We implemented critical backend optimizations to improve page load times, complying with Google’s Core Web Vitals. Faster load times directly impacted the quality score in Google Ads, reducing the overall CPC and improving ad placements.
SEO Strategy
Revamped blog with SEO-rich, long-form content tailored to Google’s latest guidelines.
SEO & Content Strategy: The blog was revamped with SEO-rich, long-form content tailored to Google’s latest content guidelines. By using targeted keywords and structured content, we improved the site’s rankings, even in the face of Google’s updates.
Intelligence Powered PPC
Optimization for Google Ads campaigns, ensuring effectiveness despite updates.
Powered PPC Campaign Management: We launched a Google Ads campaign using our own AI-powered optimization model, allowing us to continuously analyze data and adjust bids in real-time. Our AI expertise enabled us to weather multiple Google updates, ensuring that campaigns remained effective despite shifting ad and search criteria.
A/B Testing
Dynamic A/B testing using AI models to identify top-performing ad copies and keywords.
A/B Testing: We utilized AI models to run dynamic A/B testing, quickly identifying top-performing ad copies, keywords, and more.
