Social media is a key marketing tool for workspace owners, but it’s easy to get it wrong. Are you struggling with how to create engaging content or how to build a better online presence? Here are five common social media mistakes that could be holding your business back and actionable tips on how to fix them.

1. Inconsistent Posting

Wondering how to create a consistent social media content calendar? Posting sporadically or neglecting your social media makes your business look inactive. It’s essential to stay consistent to keep your audience engaged and aware of your offerings.

Fix: Create a content calendar/library and post regularly, at least 3-5 times a week. Use scheduling tools to stay organized and ensure a steady flow of posts.

2. Too Much Promotion, Not Enough Value

Are you asking yourself how to create valuable social media content? If all you post about are promotions and deals, your followers will lose interest. People want content that’s useful and engaging, not just a sales pitch.

Fix: Share a mix of content—community highlights, workspace tips, member stories, and occasional promotions. Follow the 80/20 rule: 80% engaging content, 20% promotional. This way, you build a relationship with your audience rather than just selling to them.

3. Poor Visual Branding

Curious about how to create visually appealing social media content? Low-quality images or inconsistent visuals make your brand look unprofessional. Social media is a visual platform, and first impressions matter.

Fix: Use high-quality photos and maintain a consistent look. Develop a style guide with your brand colors, fonts, and image styles to keep your feed cohesive and recognizable.

4. Ignoring Stories and Reels

Do you know how to use Instagram Stories and Reels to boost engagement? Static posts are great, but Stories and Reels get more visibility and can showcase your workspace in dynamic ways. If you’re not using them, you’re missing out on reaching a larger audience.

Fix: Use Stories for quick updates and Reels for engaging, short videos. Showcase events, behind-the-scenes moments, or member testimonials to draw attention and provide a closer look at your workspace.

5. Not Engaging with Your Audience

Wondering how to build an online community for your workspace? Social media is a two-way street. Ignoring comments, questions, or direct messages makes your brand seem unapproachable.

Fix: Respond to comments and messages, engage with followers’ content, and use features like polls or Q&A stickers to start conversations. Building relationships online can convert followers into loyal clients.